Going beyond the basics should be your starting point if you want to go the extra mile. Let’s face it — what worked in marketing 10 years ago isn’t cutting it anymore. Customer habits have changed. Technology has reshaped how businesses connect with audiences. Competitors? Don’t get me started.While this might sound like bad news for small businesses, it’s also an opportunity to evolve. It’s time to embrace advanced marketing strategies or risk being left behind.Here’s what it takes to help you level up and drive real growth.Related: How Small Businesses Can Score Big Marketing Wins Without Much MoneyTime to…

When Jason Felts left small-town Texas for California in 1996, he was a fresh high school graduate who dreamed of building a career behind the camera.Image Credit: Courtesy of Hollywood Virgin. Jason Felts.Over the course of the next decade-plus, the young creative and entrepreneur did just that. Felts co-founded his…

Whitney Gates, co-founder and CEO of Wondry, transformed her passion for wine into a multimillion-dollar business by blending her corporate know-how with an innovative product. What started as a kitchen experiment has grown into a nationally recognized wine-cocktail hybrid brand featured on the shelves of Target and Total Wine.Recently, Whitney…

Lauren Goode: I also think if there is a bright spot, it’s probably going to be some of the apps that are very specific for people that help people winnow down what they’re looking for and find someone who is aligned with what they want, whether that’s someone who shares…

Hi, I’m Dima, founder of PitchBob, an AI co-pilot for entrepreneurs, and EUquity.com — an EU-focused equity management platform. We help founders craft their startups’ narratives and materials, making them ready to attract investments.Through analyzing countless pitch decks and the challenges founders face in fundraising, we’ve discovered a surprising insight:…

A researcher affiliated with Elon Musk’s startup xAI has found a new way to both measure and manipulate entrenched preferences and values expressed by artificial intelligence models—including their political views.The work was led by Dan Hendrycks, director of the nonprofit Center for AI Safety and an adviser to xAI. He…

Beast Games — MrBeast’s official crossover from YouTube to reality television — aired the final episode of its first season on Amazon Prime Video yesterday, handing out an eye-watering $10 million to one lucky contestant. The show, which pitted 1,000 people against each other in a series of intense mental…

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