Going beyond the basics should be your starting point if you want to go the extra mile. Let’s face it — what worked in marketing 10 years ago isn’t cutting it anymore. Customer habits have changed. Technology has reshaped how businesses connect with audiences. Competitors? Don’t get me started.While this might sound like bad news for small businesses, it’s also an opportunity to evolve. It’s time to embrace advanced marketing strategies or risk being left behind.Here’s what it takes to help you level up and drive real growth.Related: How Small Businesses Can Score Big Marketing Wins Without Much MoneyTime to…
Looking for Monday’s Strands hints, spangram and answers? You can find them here: This is a painful Strands puzzle today, but not in the way you think. It’s actually pretty easy and a speed-run kind of day, but you’ll see what I mean. How To Play Strands The New York…
It’s the era of the side hustle, and if you’ve ever considered starting one to earn some extra cash outside of your 9-5, you’re in good company. These days, more than one-third of U.S. adults have side hustles, and their supplemental gigs make an average of $891 a month, according…
While social media has only been around for a few decades, it has transformed the world in numerous ways, from expanding the reach and effectiveness of small businesses to driving major cultural and geopolitical changes. It’s no secret that social media is one of the most engaging and effective ways…
But do you expect to find it difficult to bring about a new era at Binance when the founder—who is synonymous with the company—remains the largest shareholder?We are very clear in terms of what we are trying to build: a best-in-class, sustainable, and global platform. Again, I work very closely…
Looking for Sunday’s Strands hints, spangram and answers? You can find them here: We are heading back to something Strands did not that long ago in terms of a concept for a board, and you may catch on to that pretty quickly once you get started. How To Play Strands…
When Jason Felts left small-town Texas for California in 1996, he was a fresh high school graduate who dreamed of building a career behind the camera.Image Credit: Courtesy of Hollywood Virgin. Jason Felts.Over the course of the next decade-plus, the young creative and entrepreneur did just that. Felts co-founded his…
Whitney Gates, co-founder and CEO of Wondry, transformed her passion for wine into a multimillion-dollar business by blending her corporate know-how with an innovative product. What started as a kitchen experiment has grown into a nationally recognized wine-cocktail hybrid brand featured on the shelves of Target and Total Wine.Recently, Whitney…
Lauren Goode: I also think if there is a bright spot, it’s probably going to be some of the apps that are very specific for people that help people winnow down what they’re looking for and find someone who is aligned with what they want, whether that’s someone who shares…
Looking for Friday’s Strands hints, spangram and answers? You can find them here: This is one of those days where I have zero knowledge on a subject and I just have to find the words through clues alone, which is not super fun, but I got it done. How To…
Hi, I’m Dima, founder of PitchBob, an AI co-pilot for entrepreneurs, and EUquity.com — an EU-focused equity management platform. We help founders craft their startups’ narratives and materials, making them ready to attract investments.Through analyzing countless pitch decks and the challenges founders face in fundraising, we’ve discovered a surprising insight:…
In the heart of Hancock Park in Los Angeles, California, a tiny miscalculation caused a domino effect that altered everything about how I approach business and life. A baby hummingbird, no larger than a few of my fingers, darted through an open door on my balcony. What followed was not…
I’m what I would call a voracious reader. I credit books for helping me launch my company, Jotform, and keep it afloat through times of growth, crisis and transformation.I love reading so much because of its power to instill knowledge and wisdom. When I began my business, I knew a…
A researcher affiliated with Elon Musk’s startup xAI has found a new way to both measure and manipulate entrenched preferences and values expressed by artificial intelligence models—including their political views.The work was led by Dan Hendrycks, director of the nonprofit Center for AI Safety and an adviser to xAI. He…
Beast Games — MrBeast’s official crossover from YouTube to reality television — aired the final episode of its first season on Amazon Prime Video yesterday, handing out an eye-watering $10 million to one lucky contestant. The show, which pitted 1,000 people against each other in a series of intense mental…
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